MORE guests in chairs
PLAYBOOK
Explore the categories below and download tools & resources to recruit and retain new guests and get more guests in your salon!
Step 1 Reduce cancellations
The fewer cancellations the more guests in your chairs.
Streamline your reservation processes with our Reservation Deposits & Cancellations Guide. Download now for step-by-step instructions, deposit handling, and effective guest communication. Enhance professionalism and minimize no-shows. Improve your salon's guest experience today!
Step 2 filling in white space
Maximize your salon's potential
Learn how to identify gaps in your schedule, target flexible guests, and promote special offers effectively. Our proven script simplifies guest invites, while tips on promotions and team communication boost revenue. Monitor, adjust, and retain customers for ongoing success. Download now and optimize your salon's profitability.
Step 3 Project the day
Modernize Your Referral Cards Print and Digital
Click below to see an example when creating your salon’s print and digital referral cards!
Elevate your daily operations
This resource empowers your team to maximize their schedules by strategically enhancing guest experiences. Each team member will learn how to review their daily guest list, identify potential revenue upgrades, and calculate the financial impact. The morning agenda ensures a quick and effective start to the day. Download our guide to streamline your team's daily routines, celebrate potential revenue, and put your salon's success in the spotlight.
Track and Measure Your Success
With a Scorecard! Click below to download our Salon Success Scorecard for you to print and track your growth.
Step 4 Host an event
Exclusive Event Planning Guides
Download these resources to host two exciting events: the "Scalp and Style" event and the "Sip, Style, and Smashbox" gathering. These events are designed to attract new guests, create buzz, and increase your retail revenue. Get ready to offer unforgettable experiences that leave a lasting impression…Happy planning!
Step 5 Best in Class Service Delivery – Every Guest, EveryTime
Set your team up for success
BEST IN CLASS AVEDA SERVICE DELIVERY
Book an In-Salon Interactive Class with Your SDP
Scripts to Call Guest
Ensure Excellence in Experience
Click below to download our script examples aimed to retain guests and review them with your salon team and make sure you are putting these procedures in place.
Step 6 Match Your Guest with the Artist they are looking For
Meet Your Aveda Artist
JOIN AVEDA SALONS IN BOOSTING YOUR REVENUE AND RETENTION
Meet Your Aveda Artist is a specialized match-making system that converts your website visitors into LIFETIME clients. Watch the VIDEO to your right to learn more.