NEW BE CURLY ADVANCED™ 

Aveda’s solution to optimal curl health is here—our blend of vegan curl-perfecting peptides and nourishing kokum butter combine to deliver a hyper-personalized balance of hydration, strength, definition, and shine.  93% Naturally Derived. Vegan. Silicone Free. Sulfate Cleanser Free

Thursday, January 23rd - Saturday, January 25th

get curly with me

Kick-off Aveda+ Rewards Double Points Week with a “Get Curly With Me” Salon Takeover.

GAME-CHANGING CURL & COIL CARE 

Watch the video to learn more about the science behind the NEW Be Curly Advanced™ product line!

PLANT POWERED NOURISHMENT & STRENGTH

KOKUM SEED BUTTER

| NOURISHMENT

 Kokum seed butter: Conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.

VEGAN PEPTIDE

| STRENGTH 

Vegan curl-strengthening peptide: Fortifies + replenishes strength for naturally fragile curls, coils, and waves.

  • 3-year development collaboration with texture experts

  • Vegan curl perfecting peptide + kokum butter Curl-friendly formulations

  • Formulated for and tested on ALL waves, curls, and coils

  • 72-hour frizz protection, even in high humidity

    • 92% or 85% more hydration

    • 3x stronger hair

    • Up to 2x more shine

    • 89% improvement in curl definition

  • Right-sized packaging to align with consumer behaviors Multi-benefit curl & coil regimens

Refreshing citrus aroma made with

CERTIFIED ORGANIC LEMON

BERGAMOT 

ORANGE 

In-Shower Line-up

Cleanse with Be Curly Advanced™  Shampoo & Co-wash

Condition with Be Curly Advanced™Conditioner & Intensive Curl Perfecting Masque

Out-of-Shower & Styling Line up

Prime with Be Curly Advanced™ Curl Perfecting Primer

Style with Be Curly Advanced™ Coil Defining Gel and Curl Enhancer Cream

Education Resources

Build your artists’ confidence in using and talking about the NEW Be Curly Advanced with guests!

Click images or button below to download Stay & play and Migration Chart to share with your salon team

Be Curly™ Advanced eLearning

Learn everything you need to know about the NEW Be Curly Advanced line!

Become a certified expert with our e-learning course. Click and share the link below to enroll for FREE.

HELP GUESTS EXPERIENCE BE CURLY ADVANCED™ 

Click the models below to watch how to demonstrate Be Curly Advanced™ on strong wavy, strong curly, subtle coily, and strong coily hair.